What is unseen is not absent. It is simply unintroduced. We make East Africa’s unseen running talent, communities and stories visible — before the world knows where to look.
East African distance running produces extraordinary talent every year. But too many athletes never get a fair shot: opaque access, uneven representation, and systems that reward connections more than performance.
Project ONEKANA exists to change that. We create direct, transparent bridges between talented runners from Kenya, Uganda and Tanzania and the people who can help them grow: coaches, scouts, managers, brands, and running friends around the world.
We are not an agency. We are a collective — athletes, mentors, and partners working together so that the next generation can run on merit, not luck.
Our name comes from onekana — to be seen, visible, known. That is the promise: every serious athlete deserves to be seen by the right people at the right time.
One platform. Two ways in — whether you run beside the journey or scout ahead of it.
"How can I be part of something bigger than running?"
→ I am not only watching. I am part of the journey.
Become a Running Friend"How can we identify and support talent before the world notices?"
→ Access to talent and stories before the world catches up.
Discover unseen talentNo hidden fees, no gatekeepers. Athletes and partners see the same information.
Athletes own their stories, their data and their decisions. We just open the door.
Results, discipline and character matter more than follower counts or viral clips.
We grow when athletes help athletes, and when partners treat runners like people.
We are building careers, not one-off deals. Sustainability beats short-term wins.
Athletes and their communities across Kenya, Uganda and Tanzania are at the heart of our collective.
Most systems celebrate athletes after they've been discovered.
Whether you run, scout, sponsor or simply believe — there’s a door here for you.
Start the conversation →